Simon Falk Eyecare
Simon Falk Eyecare is an independent optician based in Leeds. Established in 1999 by qualified Optometrist Simon Falk, the practice set out to offer their clients something different to other high street opticians by providing additional specialisms in laser eye surgery, paediatric optometry, specialist contact lens fitting, and Glaucoma detection and management. Alongside this, they also stock a wide range of eyewear including branded and bespoke ranges.
Simon set up the business because he wanted to run his own practice and offer a higher quality and more personal eyecare service. He is an examiner with the Association of British Dispensing Opticians, and Optometrist to Yorkshire County Cricket Club, and both Leeds Rhinos and Leeds Carnegie rugby clubs.
Business is very strong, showing year on year growth with an expanding, loyal customer base. Simon’s customers, especially those aged 55 and above, are prepared to invest in their eyecare and stylish frames, even when times are hard. It has also helped that glasses have transitioned in the consumers’ perception, from a necessary item to being considered a fashion accessory too.
Simon was looking to purchase new stock, refurbish his practice and upgrade the consulting rooms, development which required the financial support of a Liberis Business Cash Advance. This advance in funding enabled Simon to reposition his retail offer, and begin to stock high-end ranges of bespoke, handmade eyewear, including British spectacle designer Tom Davies and Danish-designed Lindberg.
Following this, Simon launched a new eyecare plan called ‘Eyecare+’, which provides unlimited consultations, diagnostic eye examinations and a 25% saving on frames and lenses, and is proving very popular.
Simon explains, “I wanted access to short term cash that wasn’t bank funded. I’m a big fan of alternative funding so when my accountant suggested a Liberis Business Cash Advance, I got in touch. The team were very helpful, easy to deal with and there was no lengthy admin to do. The cash came through very quickly and I was able to restock and make the interior changes all in one go, in a very short period of time.
“The funding has allowed me to really change the face of the practice, from the way it looks to the services and eyewear I provide, creating a very distinctive offer. It’s put me ahead of the game and the business is really benefitting. Plus, there isn’t the stress of fixed repayments because pay back is based on my credit card takings, so it doesn’t hurt if we only have an ‘okay’ month.”