Hospitality

Lowe Farm B&B

Having spent years finessing her skillset in a variety of fields, Juliet Williams decided to take a leap of faith when she saw a gap in the market and chose to offer that skillset to the public. Utilising the additional space she had in her home in the beautiful countryside of Herefordshire, the award-winning Lowe Farm Bed & Breakfast opened and quickly prospered.

“By the end of our first year in business we had turned away over 900 potential guests as we were fully booked!”

It was down to the warm welcome, attention to detail and constant updates of the B&B that the popularity of Lowe Farm continued to rise. Word of mouth was a big enabler in reaching customers near and far, some of which have been loyal in returning for almost 21 years now. 

It was Juliet’s dedication to her business and improving the tourism of Herefordshire that aided her in developing connections across the globe. With multiple visits to Japan undertaken to share her knowledge in best practices to support small communities and businesses, as well as promoting green tourism and developing Farm Stay Japan.

Always looking ahead, Juliet wanted to enhance her marketing and to build on this she sought additional cash flow from Liberis Finance. With the additional money secured, Juliet began her marketing collaboration with Heidi Chamberlain-Jones, CEO of Eat Sleep Live Herefordshire.

“Heidi, Liberis and I are the essential three parts that make this all happen, without one of those things, it doesn’t work.”

To continue offering first class service and an award-winning B&B to her guests, Juliet needed to refurbish Lowe Farm without delays, to avoid any negative impact on the day-to-day running of the B&B. She continued to utilise the help of Liberis Finance to improve her overall offering - from updating décor and seeking local, natural products and supplies to purchasing new equipment. The additional cashflow proved to be very beneficial, “it’s not only helped me carry on with my business, it has also helped the overall guest experience”.

“Liberis has helped move Lowe Farm B&B forward in the quality of the business and our marketing and it has also brought more people to our local community.”

Next Steps

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