Attracting Customers 16/04/2019 Easter Eggs for Small Businesses Easter Eggs, the oval shaped dreams that come in many forms! From chocolate surprises to themed coupons, to the infamous media related Easter Egg, a seminal and contemporary version of the seasonal gift rendered popular in video games, movies and websites alike. Find out more! Share this post Read more
Attracting Customers 11/04/2019 How To Maintain Footfall, No Matter The Forecast Whether running a dainty café or pub by the river or following your passion with an independent food truck, here are just a few ways you can maintain footfall no matter the weather forecast! Share this post Read more
Attracting Customers 28/03/2019 How To Get More Online Bookings For Your Business For many industries - particularly those in the hospitality, health and beauty and restaurant sector - bookings are essential to keep business thriving. And with consumers increasingly looking for on-demand seamless experiences, online booking has never been more important. So here are just a few key ways that you can boost bookings for your business. Share this post Read more
Attracting Customers 18/03/2019 How To Maximise Sports Events For Your Pub / Bar Business By maximising on 2019’s sports calendar you can easily make an extra buck from those fans who just want to neck a cold one, while watching their favourite players battle it out for cup and glory. Here’s a few tips and tricks on how to get started! Share this post Read more
Attracting Customers 08/03/2019 Get Started: Where To Gather Customer Reviews According to moz.com, online reviews impact an estimated 67.7% of purchasing decisions; with the convenience of taking out your phone and googling a product/service leading to a staggering 90% of consumers now reading online reviews before visiting a business. So, don’t shy away from these online tools! Share this post Read more
Attracting Customers 21/01/2019 How To Beat The January Blues Whether you’ve filled up on festive foods or perhaps partaken in five drinks too many, the post-Christmas vibes can leave people feeling a little down-and-out, especially after relishing the comforts of the holiday break. But it doesn't have to be this way! Here's how your business can beat the January blues. Share this post Read more
Attracting Customers 07/11/2018 How to Survive and Thrive During the Festive Season: 5 Ways to Keep Your Business Up to Scratch Halloween and Bonfire are out, and the festive season is in! And with the UK’s seasonal spending reaching up to £77.56 billion in 2016, the Christmas frenzy is a merchant’s holy grail – and we hope your business is prepared to make the most of it. Share this post Read more
Attracting Customers 08/10/2018 How To Nail Your Global Social Media Marketing When it comes to creating a global social media strategy, marketers need to be conscious to not post the same content for every audience. Instead, with your international customers, businesses need to establish a strategy that is built specifically for different cultures, audiences and platforms in mind. Here's how! Share this post Read more
Attracting Customers 03/10/2018 How To Create Business Cards That Leave A Lasting Impression With millions of business cards exchanged each year, it’s been found that for every 2000 cards handed out, a company’s sales increased on average by 2.5%. With only a small space to work with, there are endless possibilities when it comes to getting the right message to the right people. Here a few tips to help you create some professional and memorable business cards! Share this post Read more
Attracting Customers 18/09/2018 Get Started: Benefits Of Social Media For Business There’s no denying that social media has become one of the most prolific and widely-used platforms of communication ever its advent over a decade ago – with over 2.4 billion users of social media worldwide in 2017, and an estimated 2.77 billion by 2019. There’s no better time to get online, get trending and get connected! Share this post Read more
Attracting Customers 14/09/2018 3 Ways To Boost Your Convenience Store: On-The-Go Sales, New Services and More As all convenience store owners will know, business is all about finding those hidden opportunities. Whilst you may be giving your customers what they want in terms of the goods you offer, there are also ways that you can go that extra mile and boost your offering even further. This week we explore just 3 ways to do so. Share this post Read more
Attracting Customers 16/08/2018 How to Master Seasonal Occasions for your Convenience Store When it comes to seasonal events - such as Christmas and Halloween, Eid and Easter - there’s no better, more exciting, and more difficult space to be in than the retail industry. This week we discuss how convenience store owners can work to overcome the highs and lows of the holidays by planning ahead, knowing your stock and having some fun along the way. Share this post Read more
Attracting Customers 18/06/2018 5 Ways To Win At Mobile Marketing For Your Hospitality Business Mobile marketing poses a huge opportunity for marketing your business. Especially as the number of active mobile phones in circulation has recently broken the 80 million mark for the first time ever. For the hospitality industry, this means they could see a huge 29% increase in customers that are choosing to receive text messages from their chosen brands by the end of 2020. Here's how!! Share this post Read more
Attracting Customers 16/06/2018 5 Simple Steps To Hosting Live Music Events At Your Pub With over 50,000 pubs operating in the UK today, owners are constantly looking for ways to keep their business relevant and rise above the competition. One way to do this is by hosting a music night! Here's how. Share this post Read more
Attracting Customers 24/04/2018 5 Ways To Boost Your Pub Business With Sports Events Summertime can be the perfect season to host sports screenings and events. And this year is no exception, especially with the likes of the FIFA World Cup, Wimbledon and Tour de France taking place. With this in mind here are a few tips to help you make your pub sports event a success! Share this post Read more
Attracting Customers 26/03/2018 How To Win With Visual Displays in Your Convenience Store When customers visit your convenience store, they want it to be just that - convenient. A lot of this lies in your visual display and store layout. With this in mind, we’ve put together some visual display tips to help you make the most of your space, and help your customers get the best shopping experience too. Share this post Read more
Attracting Customers 21/03/2018 Top Customer Service Tips for Hotels and B+Bs Delivering excellent customer service can mean all the difference between a good and bad review, and also directly impact whether a guest decides to return or go elsewhere. And while every business strives to go beyond ticking the ‘customer service’ box, how can you make sure you’re actually achieving this? Share this post Read more
Attracting Customers 01/03/2018 4 Ways To Cut Costs and Impress Your Customers With Packaging Getting your product packaging right can not only save you money but improve your environmental footprint and impress your customers too! That';s why this week we’ve got the expert tips from BCS, British Converting Solutions, to help you get the most out of your packaging. Share this post Read more
Attracting Customers 20/02/2018 Pubs + Breakfast Trade = It's a Match Made! As the most important meal of the day, it’s almost no surprise that the breakfast and brunch trade is booming! With an impressive 51% of the population now eating breakfast out of home at least twice per month, according to research by the New York Bakery Company. But what makes this a #MatchMade in business for pubs? Share this post Read more
Attracting Customers 08/02/2018 Top Valentines’ Day Ideas for Small Businesses Did you know that the British public spend a total of £1 billion treating their loved ones each Valentine’s Day? And with the right marketing techniques, it can be easy to make those soaring sales go just that much further! Share this post Read more
Attracting Customers 01/02/2018 A Complete Guide To Your Business' Opening Hours Your opening hours will depend on a number of things such as location and the nature of your product / service; and how you deal with this can have a knock-on effect on things like customer satisfaction, your productivity and your return on investment. Here's how to get them right. Share this post Read more
Attracting Customers 02/01/2018 Automotive Businesses + Loyalty Schemes = It's a Match Made! Loyalty schemes are a great way to recognise your regular customers and give them a little something extra, whether this be a free reward or access to exclusive offers. But what makes them a #MatchMade for businesses in the automotive industry? Share this post Read more
Attracting Customers 15/12/2017 Get Started: Creating Customer Personas How well do you really know your customers? While there are many activities that businesses can run, creating customer personas still remains one of the most effective ways of getting to know your audience. Here's how! Share this post Read more
Attracting Customers 17/11/2017 How To Turn Your Pub From Drab To Fab In an industry where innovation is valued just as much as tradition, pub owners often face the challenge of making sure that their pub meets modern customer demand while still maintaining those traditional features that punters love. This week we share our tips on how to make it happen! Share this post Read more
Attracting Customers 09/10/2017 Convenience Stores + Halloween = It's a Match Made! Halloween can be a great opportunity to boost sales and create a buzz around your convenience store. In fact, according to research by Mintel, the Halloween period is now worth £310 million in the UK and is our third most profitable seasonal event in the calendar! Here's how to harness this spooky spirit in your business. Share this post Read more
Attracting Customers 04/10/2017 How Investing In Your Community Can Benefit Your Business When asked about what mattered to them most, 27% of consumers said that customer service was extremely important, proving that smaller businesses can provide a better service as they build stronger relationships with individuals. So with this in mind, here are a few ways that you can successfully engage with your local community and develop those all important bonds. Share this post Read more
Attracting Customers 12/09/2017 How To Prepare Your Business For The Christmas Markets The festive period can be a great oppurtunity to capitalise on increased consumer sales; particuarly at Christmas markets where the average consumer spend is between £11.45 and £49! Here's how to best showcase your business and make the most of the markets this year. Share this post Read more
Attracting Customers 30/08/2017 Top 4 Benefits: Uniforms for Staff in the Hospitality Industry As the back-to-school season rolls around, it's time to get back into uniform - for your staff too! So this week we take a look at the biggest benefits of kitting out your team and boosting your hospitality business. Share this post Read more
Attracting Customers 16/08/2017 The Power of Paper: How To Win With Offline Promotion Whether it's flyers, posters or loyalty cards, the role of paper should not be overlooked when looking to market your business. In fact, leveraging the power of both offline and online marketing efforts together can be very favourable; as recent research shows that that nearly 40% of online searchers make a purchase after being influenced by an offline channel. Here are our tips on how to get started! Share this post Read more
Attracting Customers 24/07/2017 Hotels and B&Bs + Virtual Tours = It's a Match Made! Providing businesses with engaging marketing oppurtunities and a more immersive client experience, equipping your hotel or B&B business with a virtual tour is a #MatchMade! Read more on how they could help your business and how to create one yourself. Share this post Read more
Attracting Customers 21/07/2017 How Visual Marketing Can Help Fashion Retailers Boost Sales 37% of marketers say that visual marketing, such as still imagery and video content, is the most important form of content for their business. So whether your business has fully embraced visual marketing or is just starting out, here are a few top tips to get you started. Share this post Read more
Attracting Customers 26/06/2017 Pub Promotions That Work Running unique promotions and events for your pub can be a time consuming project and require investment upfront - so how can you make the most of your efforts and make sure you’re running promotions that really work? We’ve put together a list of tried and tested ideas to get the punters in. Share this post Read more
Attracting Customers 12/06/2017 5 Reasons You Should Be Using Social Listening Tools For Your Small Business Caught up in such rapid growth, it’s becoming increasingly challenging for businesses to not only keep up with relevant conversations online, but to also be a part of them. But with social listening tools, such as Mention and Hootsuite, you can filter out the 'noise' and get involved with consumer content that's most relevant to you. Here's how . . . Share this post Read more
Attracting Customers 31/05/2017 How To Stand Out In The Automotive Industry There are more than 40,000 motor garages in the UK, and the the industry is forecast to grow even larger in the next five years. With all this competition, it can be hard to differentiate no matter how essential your business it to the community. Check out our tips on how to stand out! Share this post Read more
Attracting Customers 22/05/2017 How Beauty Salons Can Win With Online Bookings And Reviews Having online bookings and reviews in place for your salon could make all the difference when it comes to communicating with your customers and attracting new clients. And with all the technology you need at your fingertips, it’s never been easier! Share this post Read more
Attracting Customers 08/05/2017 Referral Marketing: Do’s and Don’ts Often favoured by small businesses, referral marketing can be a positive and cost-effective way to attract new customers. It works by relying on referrals - or word of mouth - to promote products and services. Here are a few of our top do's and don'ts to help your business get started with referral marketing! Share this post Read more
Attracting Customers 26/04/2017 How Small Businesses Can Use Customer Data To Stay In Touch Gathering customer data, such as email addresses and social media handles, can provide a great channel of communication and promotion for your business. Check out our recommendations on the best ways to get hold of them! Share this post Read more
Attracting Customers 07/04/2017 Get Started: Blogging for Small Businesses Research has found that companies with blogs receive 55% more website visits than those without. And this is just as true for small businesses as it is for large corporations, so here is our guide to getting started with blogging for your business! Share this post Read more
Attracting Customers 05/04/2017 How Convenience Stores Can Stock To Customer Demand The high-street can be a highly competitive space for independant convenience stores, especially with the increasing presence of larger chain supermarkets. Avoid getting left behind with Liberis' top tips on how your convenience store can stock specifically to demand, and ensure that your customers can always find what they need. Share this post Read more
Attracting Customers 20/03/2017 How Retailers Can Use Seasonal Occasions To Boost Sales Research shows that Mother’s Day and Easter are the most celebrated holidays after Christmas, which presents retailers just like you with yet another golden opportunity to boost sales, target customers, and create memorable first impressions! Share this post Read more
Attracting Customers 15/03/2017 Get Started: Digital Marketing for Small Businesses It can seem daunting to try advertising online especially without a big budget, but marketing research has found that for every £1 spent on advertising, smaller businesses benefit 8 times more than larger companies. Find out about Liberis' recommendations on where to begin with your online advertising. Share this post Read more
Attracting Customers 21/02/2017 How To Train Up Your Restaurant Staff To Keep Customers Coming Back As all restaurants know, it only takes one bad review to lose customers. That’s why providing training is so important when it comes to equipping your employees to deliver an outstanding customer experience - check out our recommendations for making your restaurants' team the very best they can be. Share this post Read more
Attracting Customers 09/02/2017 5 Tips To Make Your Pub / Restaurant Stand Out Running any business can be risky and with pubs constantly struggling to stay ahead of competitors, it’s important to meet growing customer demands and changes in the industry. Whether you’re having a quiet month or are looking to expand, it might be time to start thinking about making a few changes. Share this post Read more
Attracting Customers 13/01/2017 Kick start your business in the new year with these digital marketing tips There are a number of ways you can get ahead of the competition and reach out to your customers online, many involving little to no cost. To help you kick start your business in the new year, we have five simple digital marketing tips that anyone can wrap their head around. Share this post Read more
Attracting Customers 22/06/2016 A Handy Checklist to Help SMEs Prepare for a Profitable Christmas With research suggesting that Christmas shoppers hit the streets as early as October, and reports of retailers stocking Christmas products in September, it seems that it’s never too early for businesses to start preparing for the festive season. Share this post Read more
Attracting Customers 17/02/2016 Social Media For Business Part 2: Twitter and Instagram Last week we discussed the opportunities Facebook could create for your business. However, every social media platform has its own advantages and disadvantages, meaning that Twitter or Instagram might be more suited to you, depending on what you’re looking to achieve! Share this post Read more
Attracting Customers 20/08/2015 How the Hospitality Industry Can Attract Guests Using Social Media Social media is now a key part of any successful marketing strategy in the hospitality industry. It’s a great way to update your existing customers of upcoming events or deals, but it can also be used to reach out to new potential customers. Share this post Read more
Attracting Customers 10/07/2015 Is your business ready for the Rugby World Cup? In September England will host the 2015 Rugby World Cup, predicted to deliver up to £2.2 billion to our country’s economy, providing a unique opportunity for UK pubs, bars & hospitality businesses. See our top tips for making the most of this type of sporting event. Share this post Read more
Attracting Customers 07/06/2015 5 Ways Publicans Can Drive Business This Summer What are the easiest and most cost effective means of stabilising and increasing the footfall through your pub or restaurant this Summer come rain or shine? Share this post Read more
Attracting Customers 14/04/2015 4 Ways Retailers Can Use Pinterest to Boost Sales Since Zuckerberg launched Facebook there has been a sudden rise in social networks coming onto the scene such as Twitter, Instagram, Vine and Google+ to name but a few. There’s a lot to contend with and keeping up with them all can be hard work. Instead of spreading your resources, trying to maintain a presence on them all, it is a good idea to find out which ones will benefit your business. Share this post Read more
Attracting Customers 01/04/2015 How to Use Customer Reviews to Your Advantage This article will demonstrate why reviews are important, how you can use customers’ reviews to your advantage and, most important of all, how to turn a negative review into something positive. Share this post Read more
Attracting Customers 26/02/2015 Social Media for Business Part 3: Google+ and LinkedIn As you may well have already learnt, Facebook is no longer the sole ‘go to’ platform. Today, many other social media channels are developing fast with their unique points of difference. Google+ and LinkedIn are two of the most popular networks in the UK amongst Facebook, Twitter and Instagram. Share this post Read more
Attracting Customers 12/02/2015 Social Media For Business Part 1: Facebook, the Social Media Giant Over the next few weeks we will be giving you and your business tips on which social media platforms you should be using and why. Starting this week, with Facebook for Business. Share this post Read more
Attracting Customers 30/01/2015 Using Seasonal Occasions to Boost Your Sales Retailers are more than aware that Christmas is the time of year when sales can really soar (Office of National Statistics). Shopping for special seasonal products goes beyond Christmas though. There are opportunities to drive up average spend and participation for events such as Easter, Mother’s Day, Halloween,etc. Share this post Read more
Attracting Customers 21/11/2014 Get On The First Page Of Google In 2 Easy Steps Google My Business is a new streamlined service which means you can now register on Google Maps, Google+ and Google Search with just one click. And if your business is already registered on Google, you can update your business information on these platforms from a single point now. Share this post Read more
Attracting Customers 13/06/2014 From cart to buy: 4 must-dos for online checkout completion Some off-the-shelf eCommerce solutions have analytics that show you where customers abandon their shopping cart or you can use your Google analytics’ visitor flow tool to get a much better understanding of how a customer moves around your website. Here’s how to minimise shopping cart abandonment in your online store. Share this post Read more
Attracting Customers 06/06/2014 Successful Retailers Who Moved Online Either way, the success of online retailers is unquestionable. What’s also apparent is the high street as we know it is dying and that’s straight from the British Retail Consortium’s press office. Footfall is dropping at an alarming rate and that means traders need to embrace online selling or fail. Share this post Read more
Attracting Customers 07/02/2014 Are you ready for eBay? There’s no point in reinventing the wheel. When you know there are sites like Gumtree, eBay and Amazon that spend millions on advertising to attract shoppers it’s crazy to let them have all the action without taking a piece of the pie if it’s on offer. If you are selling from a bricks and mortar premises, why wouldn’t you use ready-made online storefronts to advertise your products? Share this post Read more