Top Valentines’ Day Ideas for Small Businesses
Florists: Think Smart, Think Seasonally
Valentine’s Day is huge for the floristry industry; with a reported $2 billion dollars spent on flowers for the occasion in 2017! Every florist will be offering special season arrangements, but how can you make your stock stand out amongst the rest?
Suzanna Cameron, from Stems in Brooklyn says to think seasonally with your bouquets: “Choosing a local flower shop that uses seasonal flowers will help you find an inspired, unique bouquet. Stems such as ranunculus, anemones, proteas, garden roses, and double headed tulips mixed with textured flowers and multiple types of greens help create that garden feel. Nix the old red roses bouquet and grab something that will create a lasting impression!”
Another way to secure sales and capture the interest of your customers can be to offer a discount for the season. Arena Flowers have done just that, getting on their audiences’ radar by offering 15% off when customers shop online using an early bird code.
Retail: Give A Little More
As well as treating your customers with seasonal offers and promotions, a great way to show them how much you appreciate them is to support a charity or cause that’s important to them.
Small business marketing and consulting company, Pop & Ice Cream are all about supporting their local community, particularly around Valentine’s Day. Founder Hillary Berman says: “For the past two years, we’ve sent our clients, as well as company partners and friends a box of Girl Scout Cookies with a note wishing them a ‘sweet’ Valentine’s Day. They absolutely love the surprise and that we’re supporting our local troop at the same time.”
Try something similar by giving your customers a seasonal token, sourced from a relevant charity or organisation!
Restaurants: A Prize Winning Meal
Did you know that the British public spend a total of £1 billion treating their loved ones each Valentine’s Day? And with the right marketing techniques, it can be easy to make those soaring sales go just that much further!
One way to do this can be to run an Instagram or Twitter competition asking diners to share a picture from their Valentines meal at your restaurant to enter. Ask them to use a certain hash tag or to tag your business, and offer a bottle of champagne or discounted meal as a prize for the best one!
Or you can keep it simple and ask your customers to leave you with their email addresses to enter; just as Loch Fyne have done with their Valentines Day hamper contest! This is a great way to collect customer data to use for marketing purposes further down the line.
Check out Liberis' Business Cash Advance for a simple, flexible way to support your seasonal strategy! With repayments taken as a fixed, agreed upon percentage of your daily card takings, it can be the perfect solution to funding business growth sustainbly!