COVID-19: Good news stories
Good news story: The Social Distancing Kitchen
Today’s Good News Story comes from a bright, young entrepreneur called Molly Nathan. Having graduated in September 2019, Molly had big plans to travel around South America and had been working hard to save for what was to be a trip of a lifetime. However, unfortunately Molly’s March departure date coincided with Covid-19 and the UK’s lockdown measures and just like that her plans were derailed.
Faced with disappointment and a tough economic climate to find a new job, Molly started to think about how she could make the best of her situation while also helping others during Covid-19. Molly recognised that lockdown meant three homecooked meals for most people, which was unusual for those who normally grab something at lunch or meet friends for dinner. This meant mealtimes were becoming monotonous and nutritious food was being de-prioritised.
Combining a newly-discovered entrepreneurial spirit with her Mum’s training as a chef, Molly came up with the idea for the aptly named, The Social Distancing Kitchen – a homecooked food box delivery service. Whether it’s a one-off meal or a treat box, the boxes don’t just taste delicious but also have a social conscience with 15% of proceeds regularly going to Women’s Aid, and 15% going to Mind last week for Mental Health Awareness Week. From this week, Molly has decided to put the charity choice into the hands of the public by asking its Instagram followers which charity they would like 15% donated to each week. The Social Distancing Kitchen is also proud to be associated with the PLOD Foundation which raises funds for homelessness, refugees and child bereavement and Molly takes food to them every Sunday.
The customer demand for the food boxes surpassed Molly’s expectation but she admits that she has been learning lots along the way, including setting a delivery radius so not to repeat the first mistake which was a 3-hour roundtrip for one food box delivery! As well as the business’ social conscience, Molly has also managed to bring her friends, many of whom are currently unemployed, on the journey by paying them to complete local deliveries.
Word has spread about The Social Distancing Kitchen and Molly thinks this is in large part down to influencer marketing which has involved sending lots of messages to food bloggers on Instagram. While this can’t yet be correlated to sales, the publicity has certainly helped this fledgling business gain a growing reputation for itself.
When we asked Molly whether this business has a future, she couldn’t have been clearer that it absolutely does, particularly as our dining habits continue to evolve post Covid-19 and socially distanced picnics and gatherings become more common place. But it’s the social impact of these tasty boxes that really sets The Social Distancing Kitchen apart and something that will remain at the heart of the business as it grows. We wish Molly all the best with The Social Distancing Kitchen and look forward to seeing its success long into the future!