Growing your business
Get Started: Small Business Website
According to recent figures, 2 million businesses in the UK still don't have a website - but what are they really missing out on?
The figures speak for themselves: firstly, research has shown that having a website could mean an average increase in revenue of £173, 769 per business. With growth opportunities soaring for small businesses in particular, as they are set to gain an increase of £106 billion per year.
And that's not all. Having an online base can also help businesses meet the expectations of modern consumers by being digitally available anytime and anywhere. It also gives current customers a chance to engage with your online, as well as allowing new customers to discover your products or services while they're browsing.
Here is how you can set up your own website in just a matter of hours:
1. Decide On Website Content
Don’t feel like you have to include absolutely everything about your business; keeping it simple is actually much more effective. Think about why your visitor is on your page and what information they’re trying to find. How can you get this information to them quickly and clearly?
The main pages you’ll need to consider are:
An attractive and inviting homepage which instantly lets visitors know what you offer in just a few lines. Adding high resolution images is great for attracting their attention and adds aesthetic appeal. You could also include what makes you unique and sets you apart from your competitors.
An about page to give some context around your business. This includes any information that could give you credibility, such as testimonials, customer reviews, and achievements so far.
A contact page so that visitors are able to reach you with ease. This should include an address, email address, phone number and opening hours. You should also include details of where you’re located and how to get there - one way of doing this by embedding Google maps.
A product or services page to showcase what your business offers and an indication of pricing.
You could also consider including a blog on your site; to provide your customers with additional support, and share updates about your business.
2. Set Up Your Domain
To create a space for your website on the web, you’ll need to setup your domain. This is essentially your website address e.g. www.mybusiness.com. You can visit a domain registrar to see if your domain is available - if it’s already taken you may need to think of some variations instead. You’ll then normally need to pay an annual fee to keep the domain which you can then link up with your site. Once that's done, it’s time to get creating!
3. Keep It Simple With A Website Builder
These days, there are dozens of website builders out there that can host and manage your site, typically for a very low monthly fee. These website builders normally include templates designed for different types of businesses; including retail, restaurants and bars, or other services. All you then need to do is drop in images, add text and links, and watch your website come to life!
You can also easily embed more dynamic features to your site; including sign up and bookings forms, live chat elements, videos and much more.
Here are a couple of popular website builders to get you started:
Wix You can build a website for free on this platform, but you’ll want to upgrade to one of their premium plans if you want services that include connecting your own domain (they will show you how to do this), more storage space, site analytics and other customisable features. Plans start at £2.55 a month depending on what features you’re after.
Wordpress It’s also free to use and offers lots of customisable templates. Their premium plans start at £2.50 a month and allows you more storage space, in-built social sharing, email and live chat support, as well as lots of other customisable features.
4. Link Your Website To Your Social Channels
Having your website connected to all the right places is also really important to create multiple touch points for your consumers. Most website builders will allow you to easily connect your social media channels and display your feeds. If you need any help setting up social channels you can check out one of our guides.
5. Make Sure Your Website Appears On Mobile
Most website builders ensure their templates are optimised for mobile but it’s also always a good idea to give your site a quick check from multiple devices. Especially as mobile web usage overtook desktop for the first time last year. As well as making sure that everything is displaying correctly, you’ll also want to check page loading times, if your images and buttons are showing up, and whether your links are all working.
6. Update Regularly
It’s important to keep your website updated with fresh content. Whether it’s updating your messaging, products and services page, or news and promotions, it's always good to show your business is up to speed. Plus Google will thank you for it as your website is more likely to get found in search engine results, and seen by more people!
So now that you know how easy and affordable it is to create your own website, why not start today?