Small Business Summer Trends 2019



SME Summer Trends

It’s hard to believe that we’re already in July - and that summer is finally here! By now, business owners and SMEs will be putting their best efforts into summer campaigns and promotions, as well as dealing with any seasonal fluctuations. And for many, these efforts will pay off as statistics show that UK SMEs are set to see a 28% summer sales spike as the warm weather and bank holidays drive spending.

This comes as no surprise, as seasonality often brings a shift in behaviour, attitude and trends! With this in mind, here are a few summer trends to take note of:


Using data to capture summer trends

Small Business Data

With internet usage and social media activity at an all time high, there is now a whole wealth of data that businesses can tap into to generate smart insights. In fact, 90% of all data has been created in the last two years and by 2020, the same amount of data will be created every minute. When it comes to capturing summer trends within your business, using data could be really valuable and help you ride out the highs and lows of seasonality. SMEs are currently using data to find out more about their customers – what they like and don’t like – and using this to create more tailored products and services.

If you’re looking to use data to help give more insight into your summer sales, always make sure you are compliant with GDPR laws and spend some time looking at Google Analytics, social listening sites and CRM systems to help you extract the information you need.


Summer wellbeing

Summer Wellbeing

The workplace is changing across the board and for the better in terms of employee wellbeing. Research has shown that one quarter of hospitality staff have reported seeking psychological support or medication. With this in mind, employees are now doing their best to tackle mental health issues and general wellbeing. And with summer already here, there’s no better time to start.

For business owners, this could mean providing fans and air conditioning so that employees have decent working conditions, encouraging workers to take regular breaks and go outside during lunch, reminding employees to stay hydrated throughout their shifts, relaxing the uniform policy or dress code during hot weather, and making sure employees aren’t unnecessarily contacted while taking holiday.

Companies are now realising that they need to create a positive work culture to not only attract bright new talent but also to retain valuable employees. For more information on achieving this, you can check out our recruitment guide.


International sales

International Sales

As the summer months naturally draw in an increasing amount of visitors and tourists, businesses can expect to sell more to customers from overseas. This is particularly true for the retail and marketplace sector with 71% of merchants surveyed stating that they currently sell to overseas customers and 39% of sellers expecting to see an increase in overseas sales. This is likely down to the warmer climate, the holiday season and an increase in demand for summer stock.

As this continues to be a growing trend, business owners can monetise on this by doing more to appeal to overseas shoppers. This could include being vocal about using local produce, sourcing local materials and creating seasonal window displays to entice customers.


Chatbots and seasonality

Small Business Chatbots

The AI-based technology has continued to transform how businesses deliver customer service. According to recent statistics over 80% of businesses in the UK are expected to have a chatbot solution by 2020. And with many businesses experiencing seasonal fluctuations, chatbots could provide the perfect solution.

If you’re experiencing a rush of sales (perhaps you’re running a summer sale or promotion) then you can set up a chatbot to deal with any basic enquiries – they are able to provide quick answers, recall purchase history and direct the customer to other useful services. And with developments such as Facebook bots, customers are able to interact directly through Facebook Messenger with their favourite brands, merging the power of social and smart technology!


While some trends come and go, it’s all about finding one that could help take your business to the next level. So why not try it out and see where it takes you!

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