Growing your business

A Small Business Guide: How To Survive Blue Monday

17 January 2020
2 minute read

Alex Woods

Mondays can be difficult at the best of times but with Blue Monday just around the corner, business owners need to brace themselves. This year, it falls on Monday 20th January and is deemed the most depressing day of the year (the concept of Blue Monday was actually first introduced in a 2005 press release from Sky Travel.) Although the science behind it is a little hazy, there’s no denying that this time of year can be especially tough. This could be down to factors such as the post-holiday blues, depleted finances, and miserable weather conditions.

In fact, statistics show that 40% of workers believe that winter has a negative impact on their mental wellbeing and 34% think that the colder weather impacts their productivity.

With this in mind, here are a few tips on how your business can survive Blue Monday:

Support your employees

It’s likely that everyone will be feeling a bit flat in some shape or form so it’s important to let your employees know that there is someone they can talk to if needed. This could be a manager or person that they report into and trust. To help managers deal with this, consider giving them some training beforehand so that they feel more equipped to deal with any employees who are struggling. As well as waiting for employees to come forward, it could also be worth checking in with them a little more often than usual. It could be as simple as asking how their day is going and letting them know that there is always someone around to listen if they need to talk about anything.

Create a window display

Your window displays shouldn’t have to suffer just because the festive season is over. Now is a great time to get inventive and brighten up your storefront to entice customers and keep your employees busy. This could include themes relating to the new year, and other holidays such as Chinese New Year and Valentine’s Day. Get all of your employees involved –  whether that means coming up with ideas, sourcing products and props for the display, or actually putting it all together.

Similarly, if you work in a pub, restaurant or salon then how about putting up some attractive bunting, displaying new artwork or creating an enticing promotional display?

Set a sales challenge

Setting a sales challenge for your employees not only creates a bit of healthy competition in the workplace but can also be very fun and rewarding! As an example, if you own a restaurant, you could offer a free bottle of wine to the employee that sells the most starters during their shift. Or if you’re a retailer you could offer up a prize for the cashier that sells the most of a promotional item. This works for everyone – you have a workforce that is incentivised to sell more, your employees are occupied by taking part in a challenge, and your customers receive excellent customer service. You could also offer first, second and third prizes so that more of your employees are in for a chance to win.

Liven up your work space

If things are starting to look a bit drab around the workplace then it could be time to liven up your interiors just in time for Blue Monday. This could include giving your premises a fresh lick of paint, investing in some new furnishings or buying some beautiful plants to help brighten up your space. Giving your business a much-needed facelift could really help to cheer up both your employees and your customers! And if you need an injection of funds to cover the cost of this how about opting for a Business Cash Advance? You can borrow between £2,500 to £30,000 at one fixed cost with no additional fees. And because it works by taking a pre-agreed percentage of your card takings, you only pay back the funds when your customers pay you. 

So now you have a few ideas on how to survive Blue Monday, you’re all set to go!

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