Retailers + Appear Here = It's a Match Made!

Appear Here Retail Space

What is Appear Here?

Appear Here is an online marketplace for retail spaces. Think of it as “an AirBnb for retail”, as it has so aptly been coined. The software works to simplify access, communication, and options for retailers with fresh new ideas, by linking them to equally fresh spaces all over the UK – and now around New York and Paris too.

Founded by Ross Bailey in 2013, the idea for Appear Here came as Bailey struggled to find a temporary home for his business selling Olympics and Diamond Jubilee themed merchandise in 2012. He realised there wasn’t an existing system for organising pop-up stores and temporary retail spaces, and yet there were so many empty shops on the high-street just waiting to be used.

Appear Here is supporting this growing trend in temporary retail; in a booming sector, estimated to be worth £2.3bn, with 44% of consumers saying they’ve visited a pop-up space in the past 12 months according to reports by EE.

What makes AppearHere a #MatchMade for retailers?

In 2016, Appear Here launched over 4,000 pop-up shops in London alone. But what could it do for your business?

Appear Here simplifies the process of searching for space by minimising legal jargon into just one simple two-page agreement, and ensuring that all charges are made transparent from the very beginning!

If you’re a new business owner or a retailer who primarily trades online, running a pop-up store can be a great opportunity to talk face to face with your customers. Through this you can easily gain customer feedback, and learn how your product or service is received by consumers.

Running a pop-up store can be a smart seasonal addition for your business too, especially in the right location where you can cash in on local trade. For instance, opening a pop-up branch for the Christmas period, located near busy high-streets and areas popular for Christmas shopping.

Appear Here can also help you to get noticed by new markets. If you were predominantly an online retailer or market stall owner for example, and you wanted to reach a high-street audience. Taking up a pop-up space in Oxford Street’s Topshop through Appear Here could offer a huge boost to your business!

How to get started:

To find a space on Appear Here, simply sign up on their website. From here you can browse available stores to find somewhere that suits your business perfectly; based on location, price, and space size.

If you’re looking for a little extra inspiration, their blog hosts a huge variety of success stories and advice from their users.

Once you’ve chosen your space – or stand, store, or shelf - you can make a zero-commitment enquiry and book your space online there and then. Simple!

 

Sources

How an "AirBnb for Retail" is Bringing Entrepreneurs Back To The High-Street - The Guardian

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