Growing your business
Preparing Your Hotel or B&B For Summer
With summer fast approaching, there is no better time to start preparing your hotel or B&B for the busy months ahead. Having a few things set up beforehand will be a great help in catering to the seasonal increase in bookings, getting ahead of your competitors, and boosting profits whilst attracting new visitors.
Here are a few of our top tips on getting your hotel or B&B ready for summer:
1. Get Online
If you don’t already have a website, now is the time to get one up and running. Whilst this may appear to be a fairly daunting task, it doesn’t need to be. Using a website builder, such as Wix, means you can choose from a range of templates that are ready to go - just remember to include your hotel location, contact details, room rates, and some high quality photos.
Once you have a website, you should also consider catering for visitors who may want to book online. You can do this by allowing them to book directly through the website using booking software, or partnering with companies such as Booking.com who will list your hotel on their own booking site.
2. Cater To Demand
Analysing booking data from previous years can help you pinpoint where you busiest periods were, and if there were any spikes in the summer months. You can make the most of these busier times, such as school breaks and bank holidays, by adjusting your prices in advance to meet the increased customer demand - this could result in extra profits too!
During quieter periods however, offering room rates at more competitive prices or running special discounts may be the ticket to enticing more visitors.
If you're in need of a little extra help in filling those empty rooms, it may be worth reaching out to other local businesses too. For example, getting nearby event hosts to direct their attendees to your hotel or B&B.
3. Research Local Events
Hotels often experience an influx of visitors when there’s an event taking place nearby, such as a festival, concert or local trade show. Make sure you do your research and put any upcoming events into a company calendar so that you can plan ahead for these. This is a good opportunity to adjust room rates to meet demand, and cater for your guests by offering additional services such as private transport to the event or function room hire.
4. Revamp Your Interiors and Outdoor Space
Whether it’s a fresh coat of paint or an entire renovation project, giving your hotel a facelift just before summer is a great way to inject a new lease of life into it. For a summer refresh in particular, you could consider revamping your outdoor areas with some new plants and seating, or getting some new furniture your hotel bar or restaurant. It may also be helpful to look at any customer reviews you might have, and get round to fixing appliances such as a leaky shower or fault plug socket.
If you’re in need of some extra funding to support your repairs and renovations, a Business Cash Advance could be a suitable finance option for you.
5. Review Your Marketing Activity
Regularly reviewing your marketing activity is always a beneficial exercise, ensuring your business is being represented in the best way possible. The first thing to do is to make sure your website, brochures and any other marketing materials have all been updated with your most recent information - including room rates, menus and promotions. Setting up or making use of social media channels can also give your online marketing a healthy boost; this could include using Facebook and Twitter to run summer promotions, engage with your guests, and broadcast any business announcements or event details.
With a little careful planning and reviewing, getting your hotel ready for summer doesn’t need to be a chore. And what’s more, you could be reaping the benefits for months to come!