How to Market Your Business on a Budget - Part Two: Tools & Technology

Check out Part One of our ‘How to Market Your Business on a Budget’ guide here, looking at all things social and community focused.


Leverage your social channels

Social Media

Social media has fast become one of the most useful tools for marketers. Although you may already have accounts set up for your business, you need to make sure you’re using them to their full potential. To make a start, focus on a couple of main platforms that will really appeal to your audience. For example, if you’re more of a visual business, such as a retailer or a florist, then Instagram could work really well. Make sure your profile has an accurate description of your business and a link to your website. You can also save costs by designing all the posts yourself with free tools such as Canva which allow you to create attractive, engaging and on-brand content.

You should also make sure that you’re posting consistently, using hashtags and making your content as shareable as possible e.g. commenting on current trends, appealing to people’s emotions and being as visual as you can.


Be present in real-time

Marketing On A Budget

In a world of instant gratification, being able to market yourself in real-time can be a great way to draw in new business and take advantage of customers at precise moments. The good news is that this doesn’t have to cost anything and instead is about seizing the right moments. One way to do this is through your social channels by ‘going live’. Platforms such as Instagram, YouTube and Facebook allow you to do this by creating live videos which you can broadcast to your followers. You could use this as an opportunity to host Q&A sessions where your followers can ask you questions, which you can then answer in real-time, or you can hand control over to your followers so that they can give you live feedback on your products or services. Plus, research has shown that 80% of consumers prefer watching a live video from a business rather than reading a blog post!


Boost your email marketing

Email Marketing

Sending out regular newsletters is a great way to keep your customers updated about your business and let them know about any promotions or offers you may be running, new products or menus, and any other news that you wish to announce. To maximise the potential of your content, carry out some research on how often you should be emailing and the best days and times.

Marketing automation platforms such as MailChimp offer free or low-cost plans so you can create email marketing campaigns quickly and easily. To collect email addresses, you could offer a discount to customers who subscribe to your mailing list or host a contest where entrants need to provide an email address. You could also offer up useful resources that your customers might be interested in so they feel like they are getting something out of signing up. And finally, always make sure you’re GDPR compliant to avoid breaking any laws!


Implement local marketing

Local Marketing

Making sure your business is locally search-friendly and listed on local directories means you’re far more likely to be found! Google My Business offer free listings for local business and means that you can be found through Search and Maps. Once you’ve signed up you need to make sure that you add a relevant description for your business, add a link to your website, upload some photos and include all of your contact details and opening times. Customers who leave reviews on Google will also show up on here to help build up your credibility!

Depending on your business, you could also list your business on other third-party sites such as Yelp, TripAdvisor, Foursquare, Treatwell and OpenTable.


So as you can see, marketing your business doesn’t always have to be a financial burden. By investing a little time and effort, you can watch your marketing strategy grow from strength to strength.

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