Hotels and B&Bs + Virtual Tours = It's a Match Made!

Virtual Tours

What are virtual tours?

Virtual tours, also known as VRs or 360° tours, are groups of digital images or videos that allow a viewer to ‘step in’ to a space in a virtual reality experience. They allow businesses and individuals to share experiences, settings, and stories in a new and immersive way as - by using the computer mouse or keyboard, or the spatial sensitivity in a mobile phone or headset - the viewer can pan around the footage and explore an entire 360° scene.

What makes them a #MatchMade for hotels and B&Bs?

Hundreds of hotels and B&Bs are using virtual tours to market their businesses all over the world. Including The Cumberland Hotel, Marble Arch, who take advantage of using a virtual tour to showcase their futuristic design, whilst allowing viewers to zoom in and see the details of the space too. But what else could it do for your business?

Virtual tours can keep clients on your website for longer as they have live content to engage with.

If your virtual tour has been recorded using high quality imagery, it can be a great opportunity to market what your hotel has to offer and to show off your rooms and facilities to potential guests.

Virtual tours can increase the chances of landing group bookings as it’s a feature accessible to anyone viewing your site, near or far.

How to create a virtual tour:

You can work with agencies, such as 360 Virtual Tours, who can produce virtual tours for you. But if you fancy trying your hand at doing it yourself, here are some steps to getting started:

Plan your tour based upon the features you want to highlight. Make sure to find the best angle to represent these in your final product.

Use a 360° camera, or a panoramic lens which most mobile phones have nowadays, to record all 360° of the scene simultaneously. Try to keep camera as steady as possible to capture an accurate image; perhaps use a tripod if you have one, and swivel the camera from one side to the other.

Use editing software to merge the images together and enable interactivity. You can even do this using mobile apps such as iStaging or LookAround.

Publish your work on your Facebook page and embed it on your website!

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