Attracting customers

Top 4 Benefits: Uniforms for Staff in the Hospitality Industry

07 September 2017
4 minute read

Alex Woods

Having uniforms for your staff is nothing new, especially in the world of hospitality. And there’s good reason why restaurants, pubs, hotels and shops are still enforcing uniforms in the workplace.

Whilst it may appear that customers will be focused on service, comfort and the quality of the food or drink they’re receiving, keeping up appearances is still incredibly important. In fact, according to a study commissioned by Simon Jersey79% of people believe that how you dress at work affects people’s perceptions.

With this in mind, this week we’re taking a look at some of the top benefits of having uniforms for your staff:

Promoting A Positive Image

Having a uniforms policy can be an easy way to promote a certain image associated with your business. For example, if you’re trying to capture a professional and minimalist look, you could opt for simple and smart uniforms that tie in with your company colours.

You could also have the name of your business and logo printed on aprons or t-shirts to advertise your business further and push your brand. Simple features like these will help to promote a consistent image and help customers to remember you too.

The Uniform Studio provide businesses with bespoke uniforms and say, “People are very image conscious and savvy these days so you need to be able to respond with versatility to your client’s brief. Some are looking to simply update a look and feel they are ‘on trend’ whereas others want to make a statement.”

And the proof really is in the numbers, as 1 in 4 Brits claim that they haven’t left a tip because their server looked scruff; whilst 21% say that they have left a tip because their server was smartly dressed.

Remember, staff uniforms are representative of your business values and image so make that first impression count!

Improving Customer Service

When customers walk into a restaurant, hotel or bar, the first thing they’ll be looking for is a member of staff to assist them. That’s why it’s important that your workers are easily identifiable, and the easiest way to do this is through uniforms.

Similarly, if a customer is trying to be served or quickly grab a member of staff with a request, they’re much more likely to be able to do this if they can easily spot someone who works there.

With a consistent, recognisable uniform, t the service you deliver could be faster which means your customers will be happier! Having workers wear uniforms can also make them more conscious of their actions while they’re serving customers, as they’re clearly tied to the brand, and therefore provide a better level of customer service. Adding finishing touches such as name tags to a uniform can also give both your customers and staff a more personalised experience.

Feeling Like Part Of A Team

As well as the benefits that staff uniforms can have on your customers, there are also many advantages for the staff themselves. Wearing a uniform can help them to feel like they are part of a team, give them a sense of identity and also promote equality in the workplace. In fact, 56% of workers feel more professional in uniform, and 54% say team morale is higher when everyone is smartly dressed. These factors can all result in happier staff - which will reflect in the service they deliver to your customers.

Remember to make it easy for staff to care for their uniforms - with nothing that too difficult to wash or iron - and provide them with at least two sets of clothes to make cleaning their uniforms easier between shifts.

Health And Safety

The health and safety benefits of uniforms will come as nothing new to most business owners who understand the need to protect staff in the workplace and maintain levels of hygiene.

In a kitchen environment, uniforms can protect workers from heat, chemicals and equipment. Non-slip safety shoes are also important and items such as aprons, gloves and hats can help to avoid injury and accidents. This also helps with the hygiene factor, especially when the preparation and serving of food is involved.

Donald Smith, managing director of Johnsons Stalbridge Linen Services, says, “Chefs want to look good but their workwear has to be practical, in terms of comfort and stain resistance, and it has to be of a good and lasting quality. In addition to health and safety considerations, it’s also important that chefs and kitchen staff feel comfortable in their choice of workwear.”

Other considerations for health, safety and hygiene include asking staff to tie their hair back, wear only minimal jewellery, and limit their wear of nail varnish and make-up. This can also help to promote a smarter, cleaner, and more professional image in the workplace.

So now you know the benefits of enforcing uniforms in the workplace, it could be time to implement this for your business or have a think about revamping your existing uniforms!

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