Attracting customers

How to create business cards that leave a lasting impression

03 October 2018
3 minute read

Alex Woods

In a world where making valuable contacts and keeping in touch is so important, business owners need to make sure that they always have a stack of great business cards on hand.

With millions of business cards exchanged each year, it’s been found that for every 2000 cards handed out, a company’s sales increased on average by 2.5%. While this is promising, it was also found that 88% of business cards handed out get thrown out within a week. Therefore, you’ll want to make sure that yours make a great first impression, stand out from your competition and speak to the person receiving it.

With only a small space to work with, there are endless possibilities when it comes to getting the right message to the right people. Here a few tips to help you create business cards that are professional and memorable:

Choose your size and layout

The first thing you’ll want to decide on is the size and layout of your business card. This will then dictate how you set out your design and the way that you want your information displayed. The most common format is horizontal and retangular and although the sizes vary slightly, the typical measurements are around 85 x 55mm. However, just because these are the most common characteristics of a business card, it doesn’t mean you can’t try something a little different! Depending on the kind of look you’re going for, you could decide that a vertical layout is more suited to your business or perhaps a square shaped card!

Get the design right

When you have such little space to work with, you need the visuals to speak for themselves. A few simple design principles will help you create a sleek and professional business card that will really catch your recipient’s eye. First, you need to decide on a colour scheme - ideally, this should include no more than 4 colours and be representative of your business or the products/services you provide. When choosing card colours, consider going for something lighter so should a client wish to jot down any quick notes on your business, they can do!

You will also need to choose a typeface that is legible (no smaller than 8pt and easy to read). You’ll also need to make sure your company logo is on there. If your current logo won’t work at a scaled-down size then it may be worth having it simplified. Other things to remember include making sure you have even spacing throughout and that there is enough margin space around the edges.

Include vital information

To make the most of the space you have, only include the vital information that is needed. This should include your name, business name, job title, phone number, email address and website. You could also include a social media channel as long as it has relevant content on there that you would want to show. This information should all be clearly displayed and remember you can use both sides of the card! After you’ve decided on your vital information, make sure you double check the text for grammar and typos.

Add the finishing touches

Once you have your sizing, layout, design and information in place, you’ll want to think about some of the finishes you can apply to your card. This is what can make your business card really unique and stand out! There a quite a few options available so it’s important not to go overboard and choose what’s right for you as a business. Some finishes you could consider include rounded corners on your cards, cutout design features or extra folds. The texture and finish of your card is also very important. Make sure you choose a finish that is easy to write on in case your recipients want to jot valuable information down.

Choose a quality printing company

While it may be tempting to print your business cards yourself and save yourself some money, chances are they won’t look as professional as they would from a printing company. When choosing a printing company, it’s a good idea to shop around for some quotes to see what kind of deals you can get. You can also look online at reputable printing companies such as Moo or Vistaprint. You’ll often be able to get a cheaper rate for larger quantities of cards, however, it could be a good idea to get a few printed first to see if you’re happy with how they turn out.

Although getting business cards professionally printed requires a little budget, you could consider applying for a Business Cash Advance to give you an injection of cash and help out with initial costs. After all, just think of all those valuable contacts you could make!


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