COVID-19: Business as (un)usual

COVID-19: Digital Marketing Support & Ad Credits For Small And Medium Sized Businesses

07 April 2020
4 minute read

Rafferty Gifford

Since the UK Government has issued a stay-at-home order due to the COVID-19 outbreak, many brick and mortar businesses have turned to e-commerce to sell their goods and services online. To help keep these businesses afloat, global companies like Google and Facebook have stepped in to provide digital ad credits and support. 

We have put together a list of some of the initiatives that companies are providing to help small businesses reach their customers online during these challenging times:  

1. Google Ads Credit 

To help alleviate some of the financial pressures small businesses are facing, Google have announced that they will be providing $340 million USD worth of Google Ads credit to small businesses all over the world.  They have stated that small businesses who have been active on Google Ads since 2019 will see a credit notification appear in their Google Ads account in the coming months. These credits can be used until December 2020.  

You can find out more about Google’s ad credit initiative here, or you can read about the other ways Google is supporting small businesses through grants and direct financial support here.  

2. Facebook’s Small Business Grants Programme 

Similar to Google, Facebook has announced that they will be offering $100 million USD worth of cash grants and ad credits to up to 30,000 eligible small businesses around the globe. Their programme aims to help businesses connect with their customers, as well as helping cover rent and operational costs. You can find out more and sign up for updates about Facebook’s small business grants programme here.   

3. Free SEO Training With MOZ Academy  

Search Engine Optimisation (SEO) is one of the most affordable and effective ways to drive traffic to your website. SEO refers to the optimisation of your website, so that you can appear higher in search engine rankings for search terms that are relevant to your business.  

MOZ Academy offer one of the most highly regarded training resources for all things SEO – from keyword research through to on-page optimisation and backlinking basics. Whilst these courses normally come at a cost, MOZ are offering them free of charge until May 31st if you use the code “wegotthis” at the checkout.  

Connecting with your customers during these times is more crucial than ever, and these initiatives can help you do this at little to no cost to your business. You can check out more of our small business digital marketing tips for small businesses here.  

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