5 Ways Publicans Can Drive Business This Summer

Publicans UK-wide are crossing their fingers for a sun-filled Summer this year.

Back in 2012 it was reported by the British Beer and Pub Association (BBPA) that beer sales fell by 4.6% in the month of July alone. This has been attributed to the weather which the Met Office said was the wettest to be seen in the UK for 100 years. So what are the easiest and most cost effective means of stabilising and increasing the footfall through your pub or restaurant this Summer come rain or shine?

Take a look at these top, crowd-attracting, tips to drive more people to your pub this Summer:

1. Organise outdoor entertainment

The warmer weather coincides with some national sporting events and public holidays. Golf, cricket and tennis dominate the sports channels for most of June through to August.

If your establishment holds a TV licence for sports channels then why not make this known to your customers through signage and advertising? Letting people know that you’ll be screening the biggest sporting events is sure to raise the number of punters during this time.

If you’re more of a family-orientated pub, then sport might not be your best bet. There are many families out there looking to escape the TV screens and enjoy some outdoor play time. Appeal to both sides, fans and non-fans, by buying some sports equipment like miniature cricket equipment or setting up football goal posts for some five aside games to get everyone involved.

2. A taste of Summer

Have you got a special drink that instantly reminds you of Summer? Perhaps the ouzo reminds you of hot nights in Greece or the ’sex on the beach’ cocktail takes you back to Crete?

Offering a Summer drinks menu with cocktails, mock tails, some flavoured ciders and refreshing fresh soft drinks will certainly get your customers in the Summer spirit. Plus, when buyers are faced with a ‘limited edition’ offer, we inevitably buy more or choose the limited edition over the standard items through fear that we will miss out!

3. Revamp your Sunday menu

The British Sunday roast meal is a pub kitchen favourite for both lunch and dinner. The meat and veg selection is a standard choice for a lot of English pubs big and small, but in the Summer months demand decreases compared to the Winter months.

While still offering the Sunday roast, especially popular with Sunday morning football teams and families, you can offer a set Summer menu as well. Include some dishes which can be complimented by the drinks on offer and others that have ‘seasonal’ British-grown ingredients like strawberries.

4. Up the entertainment

Live music is a very attractive offering to potential customers, especially when in an outside gazebo or decking platform. The benefit is not just the entertainment for the pub-goers but it also attracts the passers-by.

An outside live band, comedian or show, can build your pub’s atmosphere. If your pub garden is a substantial size it can double your audience and utilise your pub grounds. Local bands can work just as well as recognised talent in bringing in the crowds. And, the more entertainment you have, the more likely the sales inside are going to increase.

5. Shout all about it on Social Media

Twitter and Facebook are the nation’s new means of communication. Customers can upload photos, share their location and even give reviews on social media. Over half of all Facebook users have 200+ friends: the reach of social media is not only broad but also free.

Setting up a business or brand profile means you can allow customers to check in as a location, you can upload offers or changes to your menu, your Summer drinks or events. It also provides a means of receiving reviews and interacting with your customers to determine their needs. What’s more, you can use imagery to promote your latest dish or drinks as means of enticing your customers to visit your establishment. Brewers Fayre are a good example of a brand using social media to appeal to their potential customers’ taste buds.

Are you gearing your business up for the Summer months? Do you need funds to give you that little extra capital to start your Summer with a bang? Liberis offer alternatives to pub loans with a business cash advance. A business cash advance is an unsecured advance of cash based upon future credit card sales, so there’s no APR and no hidden charges. Get in touch with us today to discuss your pub’s needs.

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